The holiday season is a vital time for small businesses to connect with their customers and build relationships. It's when people are out doing their festive shopping and looking for gifts for their loved ones. This is also the time when businesses can make or break their annual income goals. So, how can you make sure that your small business is ready for the holiday rush? From the Greater Mission Chamber of Commerce, here's a checklist to help you out:
Adorn your storefront with themed decors
This makes your business look more inviting and gets people into a festive mood. Plus, it helps you stand out from other businesses that don't have any holiday decorations up.
Gear up for the holiday rush
If you know that your business is going to be extra busy during the holidays, make sure that you're prepared. Stock up on inventory, supplies, and anything else you might need. And if you have an online store, make sure that your website can handle the increased traffic.
Hire seasonal staff
This is especially important if you know that you're going to be short-handed during the holidays. Bring in some temporary staff to help with the extra workload. They'll be a big help! Just make sure to train them well so that they can represent your business in the best way possible.
Create a helpful gift guide
If you sell products, put together a gift guide with ideas of what people can buy for their loved ones. This helps take the guesswork out of gift-giving and makes it easy for people to find something they'll love. It's a win-win!
Innovate your marketing strategies for the season
This is the perfect time to test out new marketing tactics. With the landscape constantly shifting, it's important to stay nimble and be willing to experiment. And what better time to try something new than this holiday season? So go ahead and test out that new social media platform or that cutting-edge marketing tool. There are lots of great holiday marketing campaigns out there, so get creative and have fun with it!
Create promotional offers and share them via PDFs
People love getting deals and discounts during the holidays, so make sure to promote any special offers that you have going on. PDFs are especially useful for promos because they are ubiquitous, and almost any file can be turned into a PDF using this free converter. You can share them via email or on social media, or people can print them out to take with them when they shop.
Consider giving back to the community
The holidays are all about giving, so why not give back to your community? There are lots of ways to do this, whether it's donating money or supplies to a local charity or organizing a food drive at your store. Giving back is always appreciated, and it's a great way to spread some holiday cheer!
Attract eleventh-hour shoppers
Even though the holidays are almost over, there are still people who haven't finished their shopping yet! Make sure they know that your business is open and has everything they need by advertising late hours or special promotions. You might just get some last-minute sales!
The holiday season is a crucial time for small businesses—but it doesn't have to be stressful! By following this checklist, you can ensure that your business is ready for all the festive shoppers out there looking for gifts. So decorate your storefront, gear up for the rush, create promotional offers, and give back to your community—and enjoy a stress-free holiday season!
Looking for business support in Mission? The Greater Mission Chamber of Commerce champions our community’s economic and cultural growth through networking, events, and advocacy. Click here to become a member today!