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How Mission, TX Small Business Owners Benefit From Creating a Newsletter

According to a study by the Content Marketing Institute, email communication is one of the most effective content marketing tactics for small businesses. Newsletters provide an excellent way to keep your customers and clients up-to-date on what's new with your business, while also providing valuable information and insights. Plus, newsletters are relatively easy and inexpensive to produce. 

 

In this post from the Greater Mission Chamber of Commerce, we'll discuss some of the benefits of creating a newsletter for your small business, as well as how to write an effective newsletter and which tools can help you share, create, edit, and modify your newsletter content.

The Benefits of Newsletters for Small Businesses

There are many benefits of creating a newsletter for your small business. Newsletters keep your customers and clients up-to-date on what's new with your business, while also providing valuable information and insights. Plus, newsletters are relatively easy and inexpensive to produce. Here are some of the specific benefits of creating a newsletter for your small business:

 
  • Stay on your customers’ radar: in today's constantly connected world, it's easy for your customers to forget about your business. A newsletter helps you stay on your customers’ minds by regularly reminding them about your products or services.

 
  • Build trust with your audience: a newsletter is a great way to build trust with your audience by demonstrating your expertise and knowledge in your industry. By providing valuable information and insights in your newsletters, you can show that you're an authority in your field—which will encourage your readers to do business with you.

 
  • Generate leads: according to SendX, a well-crafted newsletter can help you generate leads by including calls-to-action that encourage recipients to learn more about your products or services. For example, you could include a call-to-action in each newsletter that directs recipients to a landing page where they can sign up for a free trial or download a white paper or e-book.

 
  • Boost sales: if used effectively, a newsletter can be a powerful sales tool. You can include things that bring value to your customers, like special offers and coupons, to encourage recipients to make a purchase from you. You can also use newsletters to upsell or cross-sell related products or services to existing customers.

How to Write an Effective Newsletter

Often the most difficult part of creating a newsletter is coming up with fresh content on a regular basis. To help you get started, we've put together some tips on how to write an effective newsletter:  

 
  • Decide on a focus for each issue.

  • Come up with a catchy headline.

  • Keep it short and sweet.

  • Focus on the content that's most important to your readers.

  • Use images and visuals effectively.

  • Use strong calls-to-action.

Tools That Can Help You Create Newsletter Content   

There are many different software programs that make it easy to create, share, edit, and modify email newsletter content. Some popular options include Hubspot's Email Marketing Software, Mailchimp, Constant Contact, Emma, ConvertKit, GetResponse, and AWeber.

 

If you have some design experience, you might want to create your newsletter format from scratch. Although you’ll likely create it in a design program, this tool allows you to convert it to a PDF that virtually anyone can access. Creating an original newsletter template can be a lot of work, but you’re guaranteed something unique that won’t cost you a penny.

How to Engage Your Readers   

If you want people actually read your newsletters here are some things you should do:   

 
  • Send it at the right time: schedule send times based on when people actually open emails.

  • Keep it concise: long emails will likely get ignored.

  • Write compelling subject lines: subject lines should be brief, clear, and descriptive.

  • Choose an appropriate send frequency: too frequent sends will annoy people, but too infrequent sends will cause people to forget about you.  

Are You Ready To Start Your Newsletter?

Hopefully, breaking down the elements of a successful business e-newsletter made the prospect less intimidating. Just remember that starting is often the hardest part. Once you’ve started the process, it will become easier. And don't forget there are plenty of software programs from PDF converters to templates and marketing trackers that make it easy to create, share, edit, and modify email newsletters. And your newsletter can provide an excellent way to keep customers informed while also demonstrating expertise, generating leads, and building trust. If done correctly they can have a positive impact on almost every area of business.

 

Join the Greater Mission Chamber of Commerce to connect with local entrepreneurs and resources that can help your business grow.

 

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