UTRGV SBDC: Know Your Business Rivals

Competitive research and monitoring, often referred to as "spying" on your competition, is a common practice that has been around for a long time! This approach is utilized by businesses of all sizes, from small enterprises to large multinational corporations. 

By the end of this presentation, we will explore the following key aspects of monitoring your competitors:

-Significance of keeping an eye on competitors
-Assessing the competition
-Tools to aid in evaluation
-Steps to begin the process