UTRGV SBDC: Get Found Online: Digital Marketing Basics for Small Business Success

Get Found Online: Why Digital Marketing Matters More Than Ever!

In today’s digital world, your customers are online—are you? This webinar is designed for small business owners who want to boost visibility, attract more customers, and grow their business using smart, simple digital marketing strategies. 

Whether you're just getting started or looking to sharpen your approach, you'll learn why being found online is essential—and how to make it happen.

•The difference between traditional and digital marketing—and why it matters
•How to identify and reach your ideal customer (your buyer persona)
•Key digital channels like email, social media, and search engines
•The basics of inbound vs. outbound marketing
•How to create content that attracts and converts
•What SMART digital marketing objectives look like—and how to set your own