SBDC Pricing for Profit: A Simple Guide for Small Businesses

Setting the right price is one of the most important decisions a small business can make—but it doesn’t have to be complicated. In this practical and engaging session, participants will learn how to price their products or services in a way that covers costs, reflects value, and supports long-term profitability. Whether you're just starting out or looking to refine your pricing strategy, this session will give you the tools and confidence to price with purpose. Session highlights: • Calculate your break-even point to understand how many units you need to sell to cover costs. • Set prices that support your profit goals while remaining competitive and sustainable. • Avoid common pricing mistakes that can hurt your brand or bottom line. • Choose the right pricing strategy based on your costs, market, and customer value perception. *Presented by the UTRGV SBDC with promotional support from participating resource partners, including the Alton Economic Development Corporation; Brownsville Chamber of Commerce; Consulate of Mexico in McAllen; Economic Development Corporation of Weslaco; Edinburg Chamber of Commerce; Elsa Economic Development Corporation; Greater Alton Chamber of Commerce; Greater Pharr Chamber of Commerce; Greater Mission Chamber of Commerce; Harlingen Economic Development Corporation; Hidalgo Economic Development Corporation; Palmview Chamber of Commerce; Rio Grande City Economic Development Corporation; Rio Grande City Greater Chamber of Commerce; Rio Grande City Public Library; Rio Grande Valley Hispanic Chamber of Commerce; San Benito Chamber of Commerce; South Padre Island Chamber of Commerce; Starr County Industrial Foundation; and Weslaco Area Chamber of Commerce & Visitors Center.