SBDC: Business Branding Strategies

Do you have a brand strategy for your business?

A brand strategy is a long-term plan on what you want your business to "say" about your products and services to new and existing customers!

This message, also known as branding, helps you engage and communicate with your customers more clearly. The more consistent and aligned your brand message is, the more likely you are to attract and maintain loyal customers!

In this virtual session, Jaenie Longoria with Biz Media Firm discusses practical branding strategies for increased sales and the impact a brand has on the value of a business.

Topics covered:

-Protecting your brand
-Brand messaging
-Brand alignment