Get Found Online: Digital Marketing Basics for Small Business Success

Whether you're just getting started or looking to sharpen your approach, you'll learn why being found online is essential—and how to make it happen.

Topics include:
• The difference between traditional and digital marketing—and why it matters
• How to identify and reach your ideal customer (your buyer persona)
• Key digital channels like email, social media, and search engines
• The basics of inbound vs. outbound marketing
• How to create content that attracts and converts
• What SMART digital marketing objectives look like—and how to set your own